How often do you sell on your Social Media profiles?
We believe that it is very important to not oversell on your Social Platforms.
There are four stages of a customer lifecycle. (Contact, Consider, Convert and Care)
Social media is best utilized during the contact stages, but most businesses use social to convert a follower to a sale.
That's like painting with a hammer. You can do it - sort of - but obviously it makes far more sense to use a brush.
This is particularly true when attempting to engage cynical Generation X clients or advertising-weary Millennials and Generation Zs.
They don't want to be sold to. They want to hear your story. They want to know whether you are the same values and have a solution to a challenge they may be experiencing. They want to know how you can improve their lives in some way.
No matter their age, virtually anyone who engages with your brand on social media wants to get to know you. So don't expect them to buy - expect to build a relationship over time.
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